Brand Management Outsourcing

This service is an innovative offering, perhaps for the first time in India, where professional help is available at the fraction of the cost of a regular team. As a Product Management Consultant or Contractor, we can help by bringing world-class, customer-focused processes to your organization and ensure capability building and scale up to a truly brand building oriented organization. We offer to manage your entire portfolio or a few select brands requiring high caliber assistance without disturbing your existing organizational setup. Outsourcing your Product Management Function will :

• Ensure your product promotion is consistent and on a brand building route.
• Insulate you from the critical vacancies due to high employee turnover.
• Keep the sensitive marketing information secure such as KOLs / Specific campaigns etc.
• Avoid recurrent expenses on training and development of new replacements time and again.
• Give you the best returns-pay per performance model.

Market Analysis / Competitive analysis.

• Identifying and sizing target markets in the short term and long term.
• Customised research to capture key insights for a competitive edge.
• Market research through secondary research sources such as analyst firms and industry experts.
• Ensuring you have an accurate and non-biased picture of your competition.
• Helping you determine portfolio rationalisation based on the current competitive environment.

Strategic road map focused on demand generation:

• Capturing, analyzing and prioritizing all requirements for each key brand in professional brand plan formats.
• Developing short and long-term roadmaps for all power brands and key therapy areas through effective segmentation and positioning.
• Leveraging accumulated experiences to chart out best practices in pharma marketing to create well-thought-out campaigns.
• Creating Collateral: promotional material- offline as well as digital marketing support such as-Email marketing / Banner advertising / Websites.
• Direct mail.
• Training the field force.
• Creating a robust process for new product planning and launch.
• Fostering a culture of healthy competitive spirit among the field force through field communications.

Customer relationship building with stakeholders such as Retail Chemists and Dispensing Doctors:

• Pricing and strategic Discount plans
• Promotional campaigns for better reach and availability of key brands.