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CONSYTEL
(CONtinuous SYstematic competitor inTELligence mobilisation )


CONSYTEL
promo audit helps you in predictive modeling of your brand. It helps to incorporate deep clinical insights into your communication for delivering a clear winning differentiator for your brand

CONSYTEL is designed to be a companion to the Product Management Team (PMT) in pharmaceuticals and biotechnology sector. In India, PMT formulates the brand strategies drawing on various secondary and primary sources. Apart from a few syndicated data sources, the Product manager is forced to rely on personal initiatives or else depend on the field force to supply bits of field intelligence which is not verified.

It is precisely to bridge the unmet need, that India's first comprehensive competitor intelligence service in pharmaceuticals and biotechnology sector has been launched. The design takes care to integrate your prescription data and sales data alongwith the findings from the study so that the grey areas are decoded. It gives the Product Manager a first hand view of the triggering factors between the communication and the outcome, empowering the incumbent to achieve brand excellence. Consytel provides a solution to all the turmoils faced by a product manager in achieving his brand goals.

 
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CONSYTEL helps you to stay ahead of your competitors. This is also an ideal tool to close the gap quickly with the category leader
 
tries to find out the triggers through clinical insights as to why a Doctor likes to prescribe a particular brand
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Requirements of Product Managers
Requirement Existing databases CONSYTEL promo audit
Segmentation of Speciality-Adoptors / Followers / Laggards for a new molecule Do not provide Can be effectively mapped with existing Rx data
Top of mind recall intensity (trigger for Rx) Do not provide Provides the information
Opinion of doctor on the communication Elements
(key message / clarity / credibility / retention etc)
Do not provide Provides the information
Insight that can capture attention of doctors for better Rx response Do not provide Provides the information
Opinion of doctor on ancillary factors-Company / Rep / Availability Do not provide Provides the information
Opinion of field force on the communication mix Do not provide Provides the information
Competitor intelligence mobilisation pertaining to the therapy area / brand Partially met Augments the inputs for strategic decision taking