Market opportunity assessment :

This analysis gives a holistic perception about a particular therapy area. This would help to spot unmet needs in the clinical practice for a new offering. This would be a balanced approach incorporating the key assessment areas:

• Unmet need identification
  • Physician's perception of the class of drug / therapy area (dosage / adverse effects / formulation type)
  • Alternative Treatment protocols / approaches in clinical management
  • Reasons for therapy switch or discontinuation
    
    
• Competition assessment and benchmarking
  • Competitive landscape profiling
  • Drivers facilitating usage
  • Barriers to adoption
  • Peer influence / standing for the therapy area
    
    
• Strategic fit into the current portfolio
• Logistics issues
• Market size forecast
• Evaluation of pricing issues