Market leader benchmarking analysis

Before an impending launch, it is always advantageous to be forearmed with competitor intelligence. This will serve to engineer a creative differentiation for quick penetration and early diffusion of message. The market leader is chosen on two criteria-leader by prescription share and leader by market share. The key areas of analysis would be:

• Core detailing message.
• Marketing channel utilization.
• Marketing campaigns.
• Key message recall by physicians.
• Messaging trend analysis.
• KOL perceptions about the market leader.