Prelaunch study

Prelaunch study is a preparation to formulate the strategic characteristics of the impending brand launch. It helps to arrive at the decisions leading to evolution of the strategy. The key aspects of the study are:

• Data driven Segmentation and target specialities identification.
• Insights backed Product positioning.
• Epidemiology mapping.
• Disease management approach mapping.
• Dosage / formulation evaluation.
• Communication pretesting and evidence backed shaping.
• Marketing mix evaluation-online and offline media.